Malvern Theatres has launched an emergency fundraising appeal to help secure its future in the face of the Covid-19 crisis.
Malvern Theatres’ income disappeared overnight when it closed its doors in March. Unlike most other theatres, only 1% of its running costs are publicly funded and so it relies on ticket sales to keep operating.
Malvern Theatres has some emergency reserves to rely on, but with social distancing measures set to continue and theatres likely to be one of the last places to reopen, these savings will soon run dry.
The theatre has taken all steps to reduce its monthly overheads but still has significant unavoidable outgoings and the next few months will be critical for its survival.
Chief Executive Nic Lloyd said: “The vital role Malvern Theatres plays in our community has never been clearer and we are appealing for help from our audiences, friends and neighbours to help ensure that we can continue to bring life-enhancing culture to the town.
“The loss of Malvern Theatres would be devastating, not just to our loyal visitors, but also to our local community and economy. To avoid this fate, we must act now and work quickly to ensure that we are ready to reopen when allowed.
“As we emerge from this pandemic, Malvern Theatres is poised to play a crucial role in helping to bring our community back together.”
Open 364 days of the year, Malvern Theatres welcomes 300,000 ticket holders annually. It also has an active creative learning department, which develops talent through its youth theatre programme, as well as offers weekly classes, such as dance for the over 55s and creative arts for those with learning disabilities.
Malvern Theatres regularly hosts specialist workshops, such as classes with professional dance companies and non-verbal interactive workshops for those with special needs, as well as touch tours and audio described work.
Malvern Theatres also offers a weekly subtitled film for people with hearing loss, as well as a monthly relaxed screening.
Find out more here.
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