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Whether you choose to wear a scented flower crown, a single buttonhole or a just your favourite hot summer fashion – Three Counties is inviting you to show your flair and help make the Midsummer Garden Life Festival on 23-25 June into the Country’s most vibrant floral spectacular!

The new Midsummer Garden Life Festival, at Three Counties Showground in Malvern will be one of the first major events to take place after the Government’s planned ending of national Covid-19 restrictions on 21 June 2021.  Therefore, the Festival will be the perfect opportunity for Festival goers to come together and highlight the start of a brighter future, by wearing something fabulous, fun and flamboyant! 

There will be a host of spot prizes awarded throughout the three days of the Festival for those who show their finest festival flair. What’s more, you can win a pair of Early Access tickets to the Midsummer Garden Life Festival, by simply posting a fun photo of the fabulous summer outfit you plan to wear to the event, tagging in @MalvernShows with hashtag #MidsummerGardenLife. The winner will be selected on 16 June 2021.

To help launch the Midsummer Festival Flair competition, florist to the stars, Jonathan Moseley, dropped in to the Three Counties Showground during what would have normally been the week of the hugely popular RHS Malvern Spring Festival. Jonathan created a host of floral crowns, posies and bouquets for the Three Counties team to model, in preparation for the Festival fun.

The Midsummer Garden Life Festival is promising to be full of the magic of Midsummer, offering visitors a chance to buy the very best summer plants from 40 of the UK’s leading nurseries including Hardy’s Cottage Garden Plants, New Forest Hosta, Pheasant Acre Nurseries, Priorswood Clematis and Kitchen Garden Plant Centre.

When it comes some much-needed retail therapy, Festival goers can select from over 100 carefully chosen gardenalia and craft stalls for a unique selection of gifts for homes and garden.

For those missing their annual summer holiday, there will be quarantine free opportunities to enjoy three travel destination experiences, including a rose scented English Summer Garden and Strawberry Tea Room, through to a sizzling Mediterranean Olive Grove, a step onto an exotic Caribbean Island and a calming walk through a woodland glade in the Far East.  

Commenting Head of Shows Diana Walton said, “It was wonderful to have Jonathan drop in to see us and to help us to launch our ‘Festival Flair’ competition.  It has been a hard for us all here, as we would love to have been welcoming visitors to RHS Malvern Spring Festival this week, so, it was lovely to be able to dress up and have some fun and launch this celebratory competition for our special Midsummer Garden Life Festival. 

As lockdown restrictions will have just ended, we want visitors to have a colourful Midsummer party with beautiful plants, wonderful entertainment and delicious local produce, all set in the foothills of the Malvern Hills, in the specious comfort of our 90-acre showground. 

We will of course be following all the latest Government social distancing guidelines and are offering limited access to the Showground each day and therefore advance ticket bookings are necessary to avoid any disappointment.”

Tickets for The Midsummer Garden Life Festival are available from

Ticket prices include: VIP 500 – Early Access Tickets 8am-10 am: £32.50
General Admission (from 10am): £22.50, Under 5-year-olds: Free (but ticket required)
Parking: Standard Parking free, Priority Parking free with Early Access Ticket, Gold Parking £10

Photocaption: Florist Jonathan Moseley (Centre) with Three Counties Shows Team from L to R: Jenna Gove, Nina Acton, Richard Heath, Emily Jauncey, Diana Walton). Photo credit: Stuart Purfield


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