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Tour of Britain 2017

It is fitting The Malverns has been chosen to host the final stage of Britain’s premier professional cycling race.

Not only does it provide one of the most picturesque backdrops in the country for spectators and the world’s top professional riders to enjoy, but it also boasts a link with cycling that stretches back more than 100 years.

Malvern’s most famous son, the composer Edward Elgar, was a keen cyclist who would travel around the district on his bike. In fact many of his compositions were inspired by an afternoon ride out.

It is also the birthplace of current under-23 cyclo-cross world champion Evie Richards and 2006 Commonwealth gold medallist and three time Olympian Liam Killeen, who were inspired to get on a bike by events just like the OVO Energy Tour of Britain.

The Malverns provides numerous opportunities for cyclists of all abilities to test themselves or simply enjoy a ride through the countryside. As well as the rough and rocky terrain of the Malvern Hills themselves, there’s also the beautiful Teme Valley Trail to explore.

For those with more than a leisurely interest in the sport, Malvern Cycle Sport and VC Sevale are two friendly but active clubs offering a mix of social rides and competitive events.

For more than a century The Malverns has been a beacon for cycling, it’s now time for you to be inspired and explore all this breath-taking part of the world has to offer.

Battling to become King of the Mountains

As well as hosting the main race, visitors to The Malverns stage of the Tour of Britain will also be able to watch the world’s best climbers go head-to-head for the prestigious King of the Mountains title.

The first section of the day’s contest takes place as riders arrive on Marlbank Road in Welland at about 11.45am. They will then begin the steep ascent up through Little Malvern in a bid to become the first to reach the finish at the top of British camp and claim points towards the red and white jersey.

Please note the site at British Camp is expected to be very busy on the day and visitors are advised to arrive early. Also be aware rolling road blocks will also be put in place about 30 minutes before the riders are due to enter the area.

Join us and celebrate the Tour of Britain’s arrival in Upton

Pedalo races, street entertainment and live music will be among the activities on offer as part of a day of cycling themed fun to celebrate the Tour of Britain coming to Upton.

The race is expected to reach the beautiful riverside town about 11.30am but there will be plenty to see and do before and after the riders have left to continue their gruelling challenge.

Starting from 9.30am there will be a wide range of entertainment to enjoy including live music from Upton Youth Band. There will be a series of fun novelty races for people of all ages to take part in, as well as a pedalo challenge on the River Severn and a bike based family treasure hunt.

Cycling themed street entertainment will also be on offer and the chance to browse the specialist market being held on the day in New Street.

Amateur cyclists who fancy taking on part of the route the professionals will travel on, will have the opportunity to take part in led road rides and you can also take your cycle to be checked over by the ‘bike doctor’ and have it security marked.

Businesses are also getting in on the fun and will have dressed their shop windows with a Tour of Britain theme, with a prize on offer for the best one.

Malvern Hills District Council, Upton Business Association, Upton Town Council, Malvern Cycle Sport and Freedom Leisure have joined forces to put on the day’s celebrations.


Race arrives in Upton @ 11.30am approx.
King of the Mountains section starts @ Welland 11.40am approx.
Finishes @ British Camp

Plus events across town 10am – 4pm:

Street entertainer
Family Cycle Treasure Hunt
Novelty bike races
Upton Rowing Club Regatta
Window competition and street dressing
Street market
Live music
Bike doctor/security



10 Sep 2017

More Info



Surrounding Towns,
Upton upon Severn
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