Malvern Hills with mist

Sustainable Tourism Grants

Tourism businesses from across the Malvern Hills district can access grants to help adopt greener business practices.

Malvern Hills District Council will provide 50% match funding for projects which cost a maximum of £5,000 (£2,500 grant). Advice will be given for how to access other grants for projects costing over £2,500.

Please see the Terms and Conditions below or contact Victoria Carman via for more information.

Sustainable Tourism Grants

Terms and Conditions

Scheme administration
The Economic Development Team will administer the scheme on behalf of Malvern Hills District Council.  

Scheme aim
The aim of the scheme is to encourage tourism businesses operating within the Malvern Hills district to adopt greener business practices. The scheme will encourage tourism businesses to review business practices and identify ways to reduce their carbon emissions and improve their impact on the environment.  

Overview of the scheme

  • The Sustainable Tourism Grant Scheme will provide funding that will be used towards expenditure that supports environmental sustainability.
  • Grants of between £500-£2,500 are available but the grant must be match-funded 50%, pound for pound (at least), from the business’s own resources.
  • The scheme will pay towards infrastructure, tools/machinery, energy audits, composters, electric car charging points, as well as the fees for accreditation via the Green Tourism Business Scheme.

Criteria for eligibility

  • Tourism businesses must be located within the Malvern Hills district to access the Sustainable Tourism Grant.
  • Tourism businesses must be a registered business, charity or a recognised Council Tax paying Bed and Breakfast.
  • All business must attract visitors from outside the area to be eligible to apply.
  • Grants are available to Tourism Businesses who operate Attractions, Bed and Breakfasts, Self-catering, Camping and Caravan sites, Glamping, Restaurants, Pubs and Cafes.
  • Businesses must be a full-time business operating throughout the year (except for camping, caravanning and glamping sites as these may be seasonal).
  • The business must have the ability to make a ‘cash’ match funding contribution of at least 50% towards the costs of the proposed project/investment. The match funding must be used towards the cost of the project/investment and must be from the business’s own resources.
  • The applicant must hold a business bank account (a ‘trading as’ account is acceptable) unless a Council Tax paying Bed and Breakfast/Self-catering Property.
  • The applicant must have all the necessary permissions and licenses to operate the business.
  • The applicant must give consent for Malvern Hills District Council to involve the business in publicity, e.g. press releases and photographs.
  • The applicant must agree to take part in any monitoring and produce relevant information as requested at 6 and 12 months after the grant is paid.
  • The applicant must not have any other outstanding debts payable to Malvern Hills District Council.
  • The business must undertake the Sustainable Tourism Business Questionnaire prior to receiving the grant.
  • The business must monitor the effectiveness of the products purchased.

Amount of grant and eligible expenditure
Businesses can apply for a grant from £500 up to £2,500. The grant must be match-funded, pound for pound (at least), from the business’s own resources.

 The grant may not be used for:

  • Recurring everyday business costs including: salaries, stock, rent, utility charges, etc). 
  • Repaying existing loans or debts.
  • The reimbursement of goods/services already purchased prior to the date of an offer letter.
  • Items subject to hire/lease agreements.
  • Activities that may bring Malvern Hills District Council into disrepute.

The grant payment will only be made on production of relevant receipted invoices (it is recommended that the applicant requests a receipted invoice from the supplier on payment of the eligible goods/services).

Availability of grant
All grants are made at the discretion of Malvern Hills District Council and are subject to availability of funding.

Grants will be limited to one per business and applications will be considered on a first-come, first-served basis. 

Assessing the application
Completed applications will be assessed to check eligibility and the extent to which they meet the aims of the scheme. If an application passes this initial screening and following feedback (if appropriate), the grant application will then be considered by the Visitor Economy Officer at Malvern Hills District Council who will decide to make one of three decisions:

  • Offer a grant.
  • Request further information from the applicant.
  • Reject the application.

Each application will be judged on its own merits with regard to how well it meets the scheme’s aims and eligibility criteria and its ability to be implemented within the set timescales. Malvern Hills District Council will not enter into a commitment until the formal acceptance of the offer of the grant.

Decision on application
Notification of decision on the application will be made in writing to the applicant. An offer of grant will be made by an offer of grant letter, which will specify:

  1. The eligible applicant
  2. The eligible expenditure
  3. The maximum amount of grant awarded
  4. The date by which the expenditure should be completed (receipted invoices should be received by Malvern Hills District Council within one month of this date)

The decision of Malvern Hills District Council is final. It reserves the right to vary the level of grant or reject an application.

The offer of grant
An offer of grant must be accepted within 21 days of receipt of the offer letter by returning a copy of the offer of grant letter signed by the applicant. After this date the offer will be automatically withdrawn. The applicant will then have to re-apply if they still wish to proceed after this date.

Payment of grant

  1. Grants are discretionary and Malvern Hills District Council reserves the right to withhold payment of the grant in whole or part if any condition of the offer letter has been breached.
  2. The applicant must inform Malvern Hills District Council upon completion of the works.
  3. The applicant must submit the claim (including receipted invoices) for grant assistance within one month of the completion date as stated in the offer letter.
  4. Payment will be subject to the applicant having satisfactorily completed the project and complied with all terms and conditions of the scheme.
  5. Payment of the grant will only be made when Malvern Hills District Council receives copies of paid invoices for the approved grant from the applicant. Invoices dated before the date of the offer letter will not be eligible for payment.
  6. If the actual costs are less than those outlined in the application and agreed in the offer letter, payment will be restricted to the actual amount in accordance with the receipted invoices.
  7. If the costs of the proposed project exceed the maximum grant awarded as agreed in the offer letter, Malvern Hills District Council is not obliged to increase the grant amount. Increases to the grant payment will only be made in exceptional cases.
  8. Payment of the grant will be made into the applicant’s business bank account (or ‘trading as’ account) via BACS.

Malvern Hills District Council liability
Malvern Hills District Council, its officers and agents shall not at any time be held liable to any person in relation to any loss or damage arising, either directly or indirectly, as a result of compliance by the applicant with these terms and conditions of grant. Award of the grant does not imply that Malvern Hills District Council is expressing a view regarding the business or its products/services nor that it accepts responsibility for any debts, or liabilities incurred by the applicant or the business.

Repayment of grant
Malvern Hills District Council reserves the right to recover all or part of the grant it has provided if:

  • The applicant is found to have improperly tried to influence the decision of any officer or Elected Member of Malvern Hills District Council in the award of a grant.
  • The business is sold or ceases to trade for whatever reason within a 12 month period from receipt of the grant.
  • The business relocates outside the boundaries of Malvern Hills District within a 12 month period from receipt of the grant.
  • Any information provided in the application form or other correspondence is found to be substantially incorrect, misleading or incomplete.
  • The applicant fails to comply with any of the terms and conditions of this scheme.

A check will be made to ascertain whether the applicant has any outstanding debts owed to Malvern Hills District Council. If it is found that such debts exist, Malvern Hills District Council reserves the right to withhold grant payment until such debts are cleared.

Data Sharing
Malvern Hills District Council, in partnership with Worcestershire County Council and the other Worcestershire District Councils, use a shared Customer Relationship Management (CRM) database which helps us to monitor and record business enquiries including grant applications. It also helps us target services and products that you might be interested in such as grants, funding and business support. The CRM database is shared with Worcestershire Business Central, Programme Partners and Programme Providers, Herefordshire & Worcestershire Chamber of Commerce, Worcestershire Local Enterprise Partnership, The Ministry of Housing, Communities and Local Government and The Department for Business, Energy and Industrial Strategy. It will also be shared with Liberata, Worcestershire County Council’s financial operations partner. Data supplied in this application form will be held on the shared database in accordance with Data Protection legislation.

We will hold, process and store your information in accordance with Data Protection Law. For more information please see our privacy notices on our website.