Malvern Hills with mist

Greening Your Tourism Business

Greening Your Tourism Business


Malvern Hills District Council declared a Climate Emergency on the 23 July 2019 with the Destination Zero: Creating a greener and more sustainable Malvern Hills District being approved in January 2020.

In January 2021, Malvern Hills District Council approved the 2021-2025 Visit The Malverns Visitor Economy Action Plan. The new Visitor Economy Action Plan aspires for the area to become a recognised green tourism destination, and includes a variety of actions to help improve the Malvern Hills districts green credentials to help reach our goals.

There are a number of priorities and actions within the project, including:

  • Sustainable tourism grants for tourism businesses, including energy audits, electric car sharing points, low energy hand dryers, Green Tourism Business Scheme costs etc. 50% match-funded.
  • The NEW Green Tracker – promoting top tips and green initiatives for tourism businesses to adopt as well as monitoring energy, water and waste.
  • Green Mark to develop a sustainable tourism business community for The Malverns.
  • Development of a green tourism business training and event programme.
  • Encourage donations to local conservation organisations like Worcestershire Wildlife Trust and Malvern Hills Trust.
  • Encourage businesses to reduce the use of single-use plastics.
  • Encourage businesses to source food and drink locally.
  • Create a ‘Take The Pledge’ marketing campaign for visitors (coming soon)!

This Industry section is designed to help tourism businesses across the Malvern Hills district adopt greener practices, reduce carbon emissions and help reduce the impact on the environment.

Please see the links below for more information about the support available.

The Malverns Green Tracker Logo with a green earth graphic
Green Tourism Toolkit

View our NEW Green Tracker to monitor and benchmark your energy, water and waste as well as for top tips on how to adopt sustainable practices for:

  • Energy
  • Water
  • Community
  • Travel
  • Natural Environment
  • Waste & Purchasing

Sustainable Tourism Grants

Tourism businesses from across the Malvern Hills district can access grants to help adopt greener practices.

Malvern Hills District Council will provide 50% match funding for projects which cost a maximum of £5,000 (£2,500 grant). Advice will be given for how to access other grants for projects costing over £5,000.

Sustainable Tourism Grants

Green Mark – A Commitment For Adopting Greener Practices

Take our Sustainable Tourism Quiz to help measure where you are in relation to adopting greener business practices and to find out whether you’re eligible for a Visit The Malverns Green Mark.

Once you’ve completed the questionnaire a member of the team will contact you to signpost you to useful information, grant funding opportunities and/or request further information to see if you are eligible for a Green Mark.

The Green Mark promotes your commitment for adopting greener tourism business practices. Collectively tourism businesses will become part of a Visit The Malverns Sustainable Tourism Business Group.

Visit The Malverns Green Mark

Green Tourism Business Scheme logo

Green Tourism Business Scheme

Be internationally recognised for your efforts in reducing your businesses impact on the environment with a Green Tourism Business Scheme Award. Discounts are available for tourism businesses located across The Malverns.

Business Energy Efficiency Programme (BEEP)

Larger tourism businesses like hotels with conferencing facilities can apply for funding via the Business Energy Efficiency Programme (BEEP) through Worcestershire County Council. Dependent on eligibility, the grant programme can provide free energy and resource efficiency reviews and grants from £1,000 up to £20,000. Match-funding is required. A 40% grant is provided towards the cost of successful projects. 

How to Apply

Apply via email for an assessment and grant:  [email protected] or call Business Central on 01905 677888.

An application form is available on the Worcestershire County Council website here.

Here2Help Business logo

Here2Help Business Grants

Worcestershire County Council has launched a new Here2Help Business programme in response to the COVID-19 pandemic.

Following the success of our first Here2Help Business programme Worcestershire County Council has launched a second phase aimed at supporting the recovery of local businesses impacted by the COVID-19 pandemic.

Here2Help Business 2 is designed to assist Worcestershire Businesses to recover, adapt, develop and support future resilience. Tourism businesses maybe eligible to get additional funding to help develop larger projects. Up to £15,000 is available which needs to be match-funded 40%I60%.

The Here2Help Business 2.0 programme consists of the following projects –
Sustain & Grow, Adapt and Develop.

VisitBritain Advice

Save money, reduce your impact and win more customers with practical sustainability tips and case studies with the VisitBritain/VisitEngland.

VisitBritain and VisitEngland Logos

Hotel Carbon Calculator

Hotel Carbon Footprint Calculator

Recommended by VisitBritain, the carbon footprint calculator measures your hotel’s impact on our climate by estimating the total set of greenhouse gases (GHG) emissions caused by the hotel. The calculator also gives you advice on how you can reduce these emissions.

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