Winter Glow is making Christmas even more accessible by extending its popular ‘Kids Go Free’ on the Light Trail offer until Halloween.
Winter Glow is the West Midlands’ biggest multi-attraction festive experience. Based at the Three Counties Showground, Malvern, it’s due to be held from 20 November to 31 December 2026.
Back by popular demand, children under the age of 10 go free on the Classic Light Trail experience when accompanied by a paying adult. The offer was due to end on Sunday 6 September, but has now been extended until Saturday 31 October 2026.
So far, 1,700 free kids tickets have already been snapped up by families across the Three Counties for the 2026 event – double the number claimed at the same point last year. In 2025, Winter Glow gave away 6,000 kids tickets in total, helping thousands of families enjoy the festive experience for less.
The Illuminated Light Trail includes more than 20 unique installations with brand new immersive light features planned for this year. This year’s theme for the Light Trail is The Tale of Atlas Frost. It will depict the story of Atlas Frost, the Guardian of Curios, who is carrying home news of wondrous trinkets and toy inventions from faraway lands to Father Christmas.
While at Winter Glow, visitors can also enjoy other attractions such as ice skating on the West Midlands’ largest indoor ice rink, UV Glow Crazy Golf, and truly special personalised Father Christmas Experiences.
Entry to Winter Glow is completely free, offering access to the fairground, Christmas Market and Food Quarter. Onsite parking is also free, representing even more savings for families.
Chris Tarren, Founder of Winter Glow, said: “Christmas is the time to make memories – last year we gave away 6,000 kids tickets to help families do just that. With 1,700 free tickets already redeemed this year, demand is double what we saw at this point last year, so we’re delighted to extend the offer until Halloween.
“We want as many families as possible to enjoy the magic of Winter Glow and extending ‘Kids Go Free’ gives people a little longer to plan ahead and make Christmas memories for less.”
Tickets are on sale now, subject to availability. Terms and conditions apply. For more information, please visit: https://winterglow.co.uk/.
Book Tickets here
