As tourism continues to grow and evolve, understanding its environmental, economic, and social impact has never been more important. That’s why we are inviting local residents, tourism businesses, visitors, charities, community organisations, and stakeholders to share their insights, observations, and experiences related to tourism across the district.
Why Your Voice Matters
Tourism can bring significant benefits to communities — supporting local jobs, independent businesses, cultural attractions, and public services. At the same time, it can also place pressure on natural landscapes, transport systems, housing, infrastructure, and community wellbeing.
To create a more sustainable future for tourism in the Malvern Hills District, we need a clearer picture of:
- Environmental impacts on landscapes, biodiversity, waste, water, and transport
- Economic contributions to local businesses, employment, and investment
- Social and cultural effects on local communities, accessibility, heritage, and quality of life
- Visitor experiences and perceptions
- Opportunities for improvement, innovation, and collaboration
Your feedback will help inform future planning, sustainability initiatives, tourism strategies, and community-led action.
What We’re Looking For
We welcome information, case studies, data, stories, and feedback relating to tourism performance and impact across the district, including:
Environmental Impact
- Sustainable travel initiatives
- Waste reduction and recycling efforts
- Carbon reduction projects
- Biodiversity and conservation work
- Green business practices
- Visitor pressure on natural spaces
- Air quality, traffic, and transport concerns
Economic Performance
- Visitor spending trends
- Employment and skills development
- Support for local supply chains
- Seasonal tourism challenges
- Business growth and resilience
- Community investment linked to tourism
Social and Community Impact
- Community wellbeing
- Accessibility and inclusion
- Cultural preservation and heritage
- Resident perceptions of tourism
- Volunteer programmes and community events
- Impacts on housing, public spaces, and local services
Who Can Contribute?
We encourage contributions from:
- Local residents
- Tourism and hospitality businesses
- Accommodation providers
- Attractions and event organisers
- Community groups and charities
- Environmental organisations
- Educational institutions
- Visitors to the district
- Local employers and entrepreneurs
Whether you have formal research, operational data, community feedback, or personal experiences to share, every contribution is valuable.
Building a More Sustainable Visitor Economy Together
Sustainable tourism is not only about attracting visitors — it is about ensuring that tourism benefits communities, protects the environment, and supports long-term prosperity for future generations.
By working together, we can help ensure the Malvern Hills remains a vibrant, welcoming, and resilient destination for years to come.
We invite you to take part, share your insights, and contribute to shaping the future of tourism in the district.
Please share your insights with Victoria Carman – Visitor Economy & place Manager for Malvern Hills District Council.
