MHDC launches first of its kind Green Tracker for tourism and hospitality businesses


Three people pose for a promotional photo

Malvern Hills District Council (MHDC) has launched a new, innovative online system that encourages tourism and hospitality businesses to reduce carbon emissions by adopting greener business practices.

The first of its kind in the United Kingdom, The Malverns Green Tracker is a free system available for local tourism and hospitality businesses from across The Malverns to use.

The online toolkit has been developed in partnership with sustainability experts RHP Ltd, and includes an area to monitor and benchmark energy, water, and waste.

As well as this, it includes a section which provides a step-by-step guide for attractions, hotels, B&Bs, self-catering accommodation, campsites, retail and eateries to adopt greener practices.

The council is offering free business support via RHP Ltd to help businesses get set up and using the new online system.

MHDC is encouraging local tourism and hospitality businesses to be serious about sustainability and to be part of the council’s journey to net zero. As well as improving sustainability credentials, enhancing reputation with customers, and also helping businesses to potentially save some money along the way.

The launch of the Green Tracker is one step towards achieving the council’s vision for The Malverns to become a recognised green tourism destination. This is part of ‘The Malvern Hills District Council Tourism Strategy – the Visit The Malverns Tourism Action Plan’.

Other projects to help encourage tourism businesses to adopt greener practices include a Sustainable Tourism Grant scheme and the local Green Mark Accreditation Scheme.

Cllr Beverley Nielsen, Portfolio Holder for Tourism and Economic Development at Malvern Hills District Council, said: “The launch of The Malverns Green Tracker is an exciting opportunity for tourism businesses to embrace greener practises and to also help them to save money by reducing their energy usage. A big well done to the Economic Development Team at MHDC for working hard to create this pioneering project which will have a long-term positive impact on local businesses in the Malvern Hills District”.

Victoria Carman, Visitor Economy Manager at Malvern Hills District Council, said:
“Malvern Hills District Council is very excited to launch this new online toolkit which will help local tourism and hospitality businesses adopt greener practices enabling The Malverns to be one step closer to becoming a recognised green tourism destination.”

Michelle Rowe, Director at RHP Ltd, said: “We are so pleased to be working with Malvern Hills District Council to introduce Green Tracker and we can’t wait to start supporting businesses with this exciting project. We hope that our innovative platform will bridge the gap between green ambition and results, and that the jargon-busting, step-by-step actions and monitoring capabilities will give organisations easy access to the tools they need for a sustainable future.”

Follow the link below for more information about how to sign up and receive free business support.

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