Set to celebrate the very best of the county’s tourism and hospitality sector, the awards will recognise excellence, innovation and outstanding contribution to Worcestershire’s visitor economy.
The ceremony will take place on Friday 20 March 2026 at the Three Counties Showground, bringing together industry leaders, finalists and partners from across the region for a night of celebration.
The evening will be hosted by Dave James, TEDx speaker and business and marketing coach.
Renowned for his energetic and engaging style, Dave brings together insights from healthcare, coaching and stand-up comedy to help people find their voice – setting the stage for a memorable, entertaining and high-energy night of celebration.
Councillor Alan Amos, Cabinet Member with Responsibility for Economy and Skills at Worcestershire County Council, said: “The Visit Worcestershire Tourism Awards are a chance to shine a spotlight on the brilliant businesses and people who make Worcestershire such a fantastic place to visit, invest in and do business. Our tourism and hospitality sector is full of creativity, resilience and ambition, and these awards are about recognising that excellence and saying thank you. With Guest Linen confirmed as headline sponsor, Dave James hosting, and such strong support from our category sponsors, the 2026 awards are shaping up to be a truly special night – one that celebrates quality, champions local enterprise and shows real pride in Worcestershire.”
Support for the awards continues to build, with category sponsorship confirmed from Sentio Hospitality Insurance, Bidfood, Conteur Productions, Mercian Events, The Events Company, Worcestershire County Council, Malvern Hills District Council, Greener Options, The University of Worcester, Connect Worcestershire, Access and Inclusion, arrangeMY and Green King Free Trade, Three Counties Showground and the Worcestershire Ambassadors.
The Visit Worcestershire Tourism Awards promise an evening of recognition, inspiration and celebration, showcasing the outstanding businesses and individuals shaping Worcestershire’s visitor economy.
The Malverns Businesses Shortlisted
Accessible and Inclusive Tourism Award
- Croome, National Trust
- Morgan Experience, Malvern
Business Events Venue of the Year
- Bank House Hotel & Spa, Worcester
Camping, Glamping and Holiday Park of the Year
- Glamping at Hop Pickers Rural Retreats, Worcester
Experience of the Year
- Morgan Experience Factory Tour, Malvern
- Tea & Tales: Walking Tour with Walking the Hills, Malvern
Festival and Event of the Year
- RHS Malvern Spring Festival, Malvern
- Classic Nostalgia at Shelsley Walsh Hill Climb, Worcester
Hotel of the Year
- Stanbrook Abbey, Worcester
- The Elms, Abberley
Large Visitor Attraction of the Year
- Croome, National Trust, High Green
New Tourism Business of the year
- Madresfield Butchers and Grill, Malvern
- The Crown at Martley
Pub of the Year
Regenerative Tourism Award (sponsored by Visit The Malverns)
- Astley Vineyard
- Madresfield Butchers and Grill
Self-Catering Accommodation of the Year
- Hop Pickers Rural Retreats, Worcester
Small Visitor Attraction of the Year
- Morgan Experience, Malvern
Taste of Worcestershire Award
- Madresfield Butchers and Grill, Malvern
- The Crown at Martley
